The Cultural Association Dinamolab in the last few years has worked extensively with children  for RAI (National Italian Television) other italian networks and international UN agencies like UNICEF, the World Wildlife Fund, producing news broadcasts for children and by children (like “Neonews”, “TG minimo”, “La Liberazione Dei Cortili” , Snonews ) and social awareness TV spots. Kidzdream has been born in 2009 in collaboration with UN WFP  starting from these assumptions:

• How children can simply and strongly express themselves in front of a camera.Their own words and wording, their thoughts, facial expressions and body-language all contribute to a unique and child-like communication. This can only be achieved if the children feel at ease, when and where they are filmed and free from any conditioning, be it parental or at school or from the media itself.
• Theauthenticity of children’s ideas is a unique antidote to popular media stereotypes and predictability. All their ideas, even when reproducing “grown-up” stereotypes, stem from the subconscious, with an inevitable ironic detachment and spontaneous honesty, so that everything from their perspective is a reflection of their healthy, yet different vision.

These experiences have already taught us two fundamental things:

Our experience in the field has shown us that a privileged fast track of communication opened up between us and children when we asked them to talk about which dreams they remembered most or preferred remembering.

These children – between 6 and 12 years old – willingly described their dreams in great detail and seemed to adopt a more mature and comprehensive manner of speaking, considering they were recalling some complex situations and stories from their own personal world of dreams.

This was why we thought it interesting to enable children to tell us what they dream about when they sleep. After considering the television media as a possible communication tool (an idea which we put on stand-by) we decided that recounting these dreams through the WEB was the most immediate and so, appropriate.

This website follows our Artefacta format, with maps and short films of children recounting their dreams.  The navigation starts from a world map composed using parts of the drawings made by children.  By clicking the different cities you open a short movie menu. In the movie the kids after telling their dreams also show a drawing that illustrates it.

The drawings

These drawings shown in the interviews will also contribute to an illustrative fantastic archive to help understand and explore dreams further.

Language and sub-titles

Dreams should be recounted in the children’s own mother-tongue so as not to lose any of their natural spontaneity. It is in fact essential that children feel completely at ease when recounting their dreams by using their own words, signs, smiles, and unique body language. Consequently the website will have sub-titles in various languages to engage any navigator, leaving the original impact of the communication intact.

Web administrators: an active and constant filter

There will be no direct access, blog or other social networking provisions for this website. All potential website content is submitted to a decision-making board of experts.

Schools and other children’s locations: the micro reportages

Interviews can take place in either schools and/or other places where children play or meet, including where they live.

A further contribution from the children could come in the form of a reportage made by themselves, as baby journalistsabout their location.

KidZdream a way for children around the world to help each other

This is an essential element of the whole project whereby all the children that participate in recounting their dreams, wherever they are in the world, should be aware of taking part in a project where they can potentially help other children in need.

KidZdream missions: Campaigns for Children

KidzDream can also join international projects for larger organisations to support campaigns with specific children-friendly aims: like promoting access to education campaigns, or contributing to building schools or football pitches, to buy toys etc. For a specific period the campaign itself can become a Kidzdream main objective through targeted communication and fund-raising.

KZ supporters. How VIPs help KIDZDREAMS


Politicians, Famous actors, artists, writers and public personalities of all sorts can tell us their dreams to help promote the campaign.
Adults and their dreams are not included in the Childrens Multimedia Map but appear on the website. Staffan De Mistura UN Special Envoy for the Syria Crisis, Pietro Grasso President of the Italian Senate, the Mayors and former Mayors Leoluca Orlando, Giuliano Pisapia, Massimo Cacciari, Walter Veltroni in addition to the former Minister Massimo Brai, Francesco Antinucci, Fabrizio Plessi, Paolo Bonolis are all already KZsupporters.

How to make KIDZDREAM

Preparation

The children are asked to concentrate on a dream they remember best or that they prefer. They are also asked to think about the various details involved: possible locations, colours, people etc.  They are then asked to draw a representation of their dream.

Dreamboxes

These are very simple “talking heads” type short films with a fixed camera and with blackboards often as background. This should result in a series of short 60-120 second interviews of children recounting their dreams with their own words and gestures: be it their favourite, or scariest or the one they remember best.  At the end of this interview they show and describe their drawing.

Who we are

KidZdream

Was conceived by a group of experienced professionals specialised in infancy, communication and other related sectors.

Stefano Scialotti

Project concept and Director. A wide range of experience dealing with communication and children. For almost 25  years working as films, documentaries and multimedia productions director.  Specialised in Art Biographies, in cultural heritage multimedia experimental works (www.stefanoscialotti.it), in multimedia experimental works  with  Children (www.kidzream.net) in documentaries on environmentalist and social and humanitarian issues : Sotto il cielo di Baghdhad, Cuento Musical, Ecoutez les enfants, Moi Pi Bai Cambodia, Yo Bailo de toda la vida, Traumwelt -Plessi.At the Rome Film Festival 2011 He received the Special Environment Prize by WWF for with Africa women He worked extensively with RAI, CNR Institute of Cognitive Sciences and Technologies, MAE Italian Cooperation , UN agencies including UNICEF UN WFP,  UN ITALIA , and the WWF. In 2014 -2015 He worked with the  Italian Pavillon Web magazine of the Milan EXPO2015 creating and directing Goodnews2015  (www.goodnews2015.it).

Alessandra Grasso

Science Centre Head PR at the Genoa La città dei bambini e dei ragazzi and who has taken part in many cultural events and projects concerning children. She has worked with Dinamo Italia for the production of the TG minimo series and both Liberazione dei Cortili and Snownews. She is an member of the FERPI Liguria (Federazione Relazioni Pubbliche Italiana).

Eugenio Bernardi

Consultant in communication and FERPI member. He has also worked with many projects dealing with children and their well-being through UNICEF Italy and SOS Villaggi dei Bambini. He is a Coordinator for the «Ospedale Amico» (a project to enable hospitals to adopt more child-friendly care approaches) and is also Head of Communications for the Fondazione ABIO Italia per il Bambino in Ospedale and head of the Rome Section.

Giuseppe Polegri

Web and Graphic Designer for Enciclopedia Treccani (Italian National Encyclopaedia Publishers) who has collaborated on many cultural website projects including: Artefacta, Italidea, EXPO Goodnews2015, MarengoMuseum,

Pianoterra

An assocation founded in 2008 to promote projects for children and mothers: DIRITTO di POPPATA (the right to breastfeeding) and now KIDZDREAM. The main founder members are Flaminia Trapani, psychologist and infant development psychotherapist, Ciro Nesci speech therapist, Alessia Bulgari photographer. 

Copyright ©    dinamolab - Pianoterra Onlus  contact info@pianoterra.net

Oltre ad essere mostrati nelle interviste i disegni stanno costituendo un archivio iconografico fantastico cui si può accedere come approfondimento del sogno. 

I sogni sono sempre raccontati nella lingua madre perché non perdano di freschezza e spontaneità. È essenziale che i bambini si sentano completamente a loro agio e possano raccontare il sogno nei loro modi: con le parole, le smorfie, gli ammiccamenti, i sorrisi e i loro irripetibili movimenti delle mani e del corpo. Nel sito vengono inseriti sottotitoli in varie lingue per rendere comprensibile a tutti il racconto, lasciando però inalterata la forza comunicativa originale.

Nessun accesso diretto o blog o altre forme aperte di social network sono previste o ammesse per questo sito. Tutto arriva ad una redazione di esperti che decide e valuta le opportunità di messa online.

Le interviste vengono fatte nelle scuole e/o in altri luoghi di gioco o di riunione dei bambini, in alcuni casi nei loro villaggi. Come approfondimento si realizza anche un piccolo reportage su questi luoghi, fatto con i bambini come piccoli giornalisti.

KidZdream dal 2008 al 2011 ha sostenuto l’iniziativa Fill The Cup di UN WFP per aiuti alimentari ai bambini nelle scuole. KidZdream ha la finalità di sposare e sostenere campagne con specifici obbiettivi a favore dei bambini: diritto all'istruzione, sanità, alimentazione, diritto al gioco ecc. La campagna diventa obiettivo di KidZdream per un tempo determinato, attraverso forme di comunicazione e di raccolta fondi mirata.

È questo un punto qualificante di tutta l'iniziativa. I bambini che raccontano i loro sogni, ovunque del mondo, debbono essere coscienti che partecipano anche ad un progetto che cerca di aiutare altri bambini con maggiori necessità.

Si chiede a degli adulti di raccontarci un loro sogno. In questo modo personaggi conosciuti della politica, dello spettacolo, dello sport e della cultura diventano sostenitori onirici di una campagna di Kidzdream.

Solo in questo caso e per un’eccezione gentile alcuni adulti sono ammessi online dentro al favoloso mondo di Kidzdream. Però non nella mappa del mondo che è solo di sogni di bambini ma nel banner dell’home page sotto la voce SOSTENITORI.

Alcuni sostenitori

MASSIMO Cacciari, FILOSOFO
PAOLO Bonolis, SUPERCONDUTTORE 
FABRIZIO Plessi, ARTISTA
STAFFAN De Mistura, GRANDE DIPLOMATICO
FRANCESCO Antinucci, SCIENZIATO
EDOARDO Malagigi, ARTISTA